East Coast Appliance and Electronics’ Witchduck Builder Store Announces Major Renovations in the Works

East Coast Appliance and Electronics is pleased to announce major renovations that are in the works for its Witchduck Builder Store. The renovation plan also includes moving the store down the street to its new address: 117 South Witchduck Rd., Virginia Beach, Va. 23462. The move to the new location will also nearly triple the size of the sales floor from the current 2500 square feet to 7000 square feet. The move and renovations are expected to be completed by January 1st, 2013.

Renovations at the Builder Direct store include:

•       15 vignettes featuring refrigerators, dishwashers, cook tops and wall ovens in a variety of configurations, designs and styles – Each vignette will be created with kitchen appliances from name brands including Fisher and Paykel, GE Monogram, Viking, and more.
• A Manhattan warehouse look and feel – The new design will feature the open architecture of a Manhattan warehouse with raw finishes and an industrial affect.
• An expanded inventory facilitated by the near tripling of the square footage of the sales floor.

The Builder Direct store, an offshoot from the East Coast Appliance and Electronics superstores, caters to architects, builders, and general contractors with personal service committed to providing the best solutions for any type of kitchen or electronics configuration. The services and solutions include professional deliveries of electronics and appliances, as well as flawless installation. These customized solutions and services also come with low price guarantees backed by East Coast Appliance and Electronics.

East Coast Appliance and Builder Direct can guarantee these low prices based on the company’s buying power as well as its membership in the Nationwide Marketing Group. Nationwide’s membership is comprised of over 3000 independent store owners selling appliances, furniture, electronics and installation services with combined revenues of over $12 billion. The accumulated buying power of the members inside this group leads to low unit pricing on appliances and electronics that puts East Coast Appliance and Builder Direct in a position where those low prices can be passed on and guaranteed to its customers.

“The new Builder Direct Store will be a great extension of East Coast Appliance and Electronics’ commitment to providing the best prices, products and services”, said Rob Nicholson, president and owner of East Coast Appliance & Electronics. He added, “We are very excited about being able to offer our commercial customers continued exceptional service, an expanded inventory, and everyday low prices at our new location.”

In addition to the Builder Direct store in Virginia Beach, East Coast Appliance & Electronics operates superstores in Virginia Beach, Chesapeake, and Newport News, Virginia. The company also offers parts and service through a separate location in Virginia Beach.


East Coast Appliance & Electronics is the largest independently owned appliance and electronics operation in Virginia, offering all the major appliance and electronics brands. For more information on the Builder Direct store, visit: http://eastcoastappliance.com/index.html

Press release distributed by Gervais Group. See original press release at https://www.gervaisgroupllc.com/newsroom.html